Insurance Articles

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Who is the face of modern insurance? Posted: 17 Mar 2012 07:15 AM PDT If you want to see signs of how competitive the insurance industry is in the 21st century, all you have to do is turn on the television to a commercial station. Wait for the ad breaks and count how many insurance companies you see. Insurance has received the full-on treatment from today's hugely creative ad-men. There does seem to be a huge competitive spirit for each insurance company to find that theme, logo, slogan or jingle that immediately implants in the consciousness of the insurance buying public. These 30 second bursts of advertising genius are instigated by old-school big-name insurance providers and the slew of comparison sites. Every kind of insurance is being covered, except perhaps marine cargo insurance, and is being represented by animated characters, stuffed cuddly creatures, famous comedians and stars of stage and screen. The next time you have to buy a new policy or renew an existing one, your choice may well be influenced by what you have seen and heard. Will a Russian Meerkat called Sergei send you in the right direction or maybe you've always been a fan of the zany characters Paul Whitehouse brings to life. Perhaps it will be the lure of nectar points and the strains of YMCA that will dictate your choice or a large Italian opera singer with a twirly moustache. The spirit of the British bulldog may embody your company of choice or it could be that you have a passion for green love hearts. You might want to save money on a comparison site that will see you cavorting with gorillas or living it up in Las Vegas or finally, it might be sympathy for the poor insurance salesman confronted with the vagaries of odd members of the insurance buying public. Cake, we've got cake! At the end of the day, all of this is simply there to do one thing and that is to sell you insurance. The reason we don't see adverts for marine cargo insurance is that members of the public don't buy it. It is highly unlikely therefore, that we will ever see Johnny Depp as Captain Jack Sparrow advertising insurance cover for precious ship cargos. For that you will have to rely on tradition. Go to boat-quote for marine cargo insurance.

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